If you would ask the question, “Which one is more important – the mailing list or the product?” any savvy marketer would answer you, “The mailing list!”
Principally, any wise business person puts the importance of not just any demand, but hungry demand in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand- or your business- if you would like to call it.
If you frequent the Joint Venture forums and membership sites any, you will find that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is looking for.
And if you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return for commissions, whether they’re recurring or not.
The most successful internet marketing businesses today often establish the mailing list (or subscribers) first before the product. One fine example is Friendster.com.
Friendster.com, in a nutshell, is a website that connects friends and potential friends from around the world through a free membership access.
While Friendster.com does not make money from the number of members who join the site, the business makes money from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members Friendster.com has recruited.
This business is a perfect example that demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, no matter what type of business you have on the internet. It is then that you can simply lead your prospects to sale after sale.
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Brian Sater is an internet marketer and consultant. Successful internet marketing tips can be found at: http://trafficpython.com/x/links/251377
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